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Understand Current Customers
Leverage existing client delivery and customer interviews to understand highest value, repeatable elements of your service
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Value Alignment
Based on findings map competition and ideal customer profile back to company strengths to define a differentiated offer and work with leadership on standard deliverables.
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Value Based GTM Plan
Build value based pricing, messaging and collateral aligned to the needs of the ICP and the outcomes of the offer.
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Sales Process and Ops
Outline specific processes for prospect list building, meeting generation, qualification and follow up communication. Define sales stages and forecast methodology.
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Execution and Iteration
Business needs and client needs change over time. Messages, value stories and product sets need to change with them in order to stay relevant and be effective.
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Accelerate new business acquisition
Value proposition targeted at specific use case enables direct selling
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Improve margins
High cost labor to move to QC role while lower cost labor operates on SOPs
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Value vs Time based Pricing
Understanding the problem your are solving upfront allows you to justify cost and stand firm on price
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Be more selective about custom work
Standardized offers increase opportunities for land and expand selling
Targeted Offerings
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Clear deliverables
More clients, time and money
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Existing Operations
Custom work requires that partner involvement at many steps. The core business can't suffer while building the new.
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Market Validation
Hard to know which element of your existing value is the most marketable and how to distill it down to something discrete.
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Building Delivery Scale
Reverse engineering value delivery and delegating critical tasks require a different lens on the business.
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Selling Value
The process of selling standard services based on value is significantly different than selling custom work.
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Primary Focus and Proven Success
- Decades of focus on standardizing service value delivery and communication
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Data Driven Process to Optimize Results
- We leverage you real data in our hypothesis creation and test our hypotheses to maximize output
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Time to Value
- Our process focuses on quickly developing offers that target pain points your prospects are feeling now and getting them through the door.